Privacy Policy

1. Introduction

Inferred Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in accordance with UK GDPR, Data Protection Act 2018, and applicable data protection laws.

2. Data We Collect

We collect only the minimum personal data necessary to provide our services:

• Contact information: Name, email address, and telephone number when you contact us.
• Website analytics: Aggregated, anonymised traffic data for website improvement purposes.
• Communication records: Correspondence you send to us via email or phone.

3. How We Use Your Data

We use your personal data solely for the following purposes:

• Responding to inquiries and providing our AI solutions services.
• Processing and managing client projects and contracts.
• Improving our website and user experience (via anonymised analytics).
• Complying with legal obligations.

4. Data Residency & Security

Where your data is stored. Our website enquiry records are stored on our UK-based server. If we enable Telegram support, copies of chat messages and your name are also sent through Telegram so our team can answer from a mobile device. Telegram processes those copies under its own privacy policy and they may be processed outside the UK. Our website continues to retain the conversation in the enquiry inbox.

We implement appropriate technical and organisational security measures including:

• TLS/SSL encryption for all data transmission.
• Access controls and authentication for internal systems.
• Regular security audits and vulnerability assessments.

5. Cookies

Our website uses minimal cookies — only essential cookies required for basic functionality. We do not use tracking cookies, advertising cookies, or third-party analytics cookies. When you start a chat, we store a conversation access token in your browser so you can return to it on this device. Access expires after seven days. Chat messages and the contact details you provide are stored in our enquiry inbox and retained for up to 24 months. You may disable browser storage, though this may affect your ability to resume a conversation.

6. Your Rights

Under UK GDPR, you have the following rights:

• Right of access: Request a copy of your personal data.
• Right to rectification: Correct inaccurate or incomplete data.
• Right to erasure: Request deletion of your personal data.
• Right to restrict processing: Limit how we use your data.
• Right to data portability: Receive your data in a structured format.
• Right to complain: Lodge a complaint with the Information Commissioner's Office (ICO).

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Contact inquiries are retained for up to 24 months. Client project data is retained for the duration of our engagement plus any statutory limitation periods.

8. Third-Party Services

We do not sell, trade, or rent your personal data to third parties. We may use essential service providers (e.g., email hosting) who process data on our instructions and only for specified purposes. All processors are bound by written data processing agreements compliant with UK GDPR Article 28.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

10. Contact

For any privacy-related enquiries, please contact:

Inferred Ltd
Horsham, West Sussex, United Kingdom
Email: hello@inferred.co.uk
Phone: 01403 597 099